Leadership Styles Of Captain William Bligh - 1075 Words

Compare and Contrast the Leadership Styles of Captain William Bligh verses Lieutenant Fletcher Christian. The topic of leadership evokes curiosity about our leaders and their approaches in decision making, leadership styles and the effectiveness of their leadership. At time leaders are critiqued for their actions or views on different business affairs. In today’s working environment leaders set the tone, vision, and goals of any organization. Leadership has a huge impact on the culture of an organization and how people communicate within the organization (Northouse, 2009). The actions of leaders should inspire and positively impact their followers. The approach of leaders in handling adversities highlights many features of their character. The renowned 1962 motion picture, Mutiny on the Bounty sheds light on the leadership styles of Captain William Bligh (Captain Bligh) and Lt. Fletcher Christian (Christian) who were the two main characters in the movie. Both men occupied positions on the ship that was bound for destination in Jamaica, West Indies. Captain William Bligh throughout the film portrayed qualities of an autocratic leader which is also called authoritarian leaders interchangeably. Lt. Fletcher Christian however, had leadership styles of a democratic leader. As an autocratic leader Captain Bligh enjoyed being in control. (look for autocratic in book and cite page) His leadership style demonstrated his need to implement different disciplinary actions as he sawShow MoreRelatedLeadership Styles Of Captain William Bligh1076 Words   |  5 PagesCompare and Contrast the Leadership Styles of Captain William Bligh verses Lieutenant Fletcher Christian. The topic of leadership evokes curiosity about our leaders and their approaches in decision making, leadership styles and the effectiveness of their leadership. At time leaders are critiqued for their actions or views on different business affairs. In today’s working environment leaders set the tone, vision, and goals of any organization. Leadership has a huge impact on the culture of an organizationRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesValues 131 Perception and Individual Decision Making 165 Motivation Concepts 201 Motivation: From Concepts to Applications 239 3 The Group 9 10 11 12 13 14 15 Foundations of Group Behavior 271 Understanding Work Teams 307 Communication 335 Leadership 367 Power and Politics 411 Conflict and Negotiation 445 Foundations of Organization Structure 479 v vi BRIEF CONTENTS 4 The Organization System 16 Organizational Culture 511 17 Human Resource Policies and Practices 543 18 Organizational

Why I Quit the Klan - 1232 Words

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Fundamentals Of Finance Medibank Private Limited

Questions: One of the most popular forms of investing is investing in shares. Shares may be bought in Initial Public Offerings (IPOs) as an initial subscriber, through a prospectus. These shares can later be sold on a stock exchange when those shares are listed. Use the Medibank Private Limited prospectus in the course notes section of the myMIBT portal. Medibank Private Limited is making an IPO seeking to raise equity capital in Australia. Requirement 1 1. What is a prospectus and what are the major components within a prospectus? When a prospectus is issued, whom does it need to be lodged with in Australia?2. What are three listing requirements for listing on the Australian Securities Exchange (ASX)? In what industry group would Medibank Private Limited be classified on the ASX? 3. Does the company intend on paying a dividend? If so, when and how much? What are fully franked dividends?4. What is the issue price per share and how much is expected to be raised from the IPO? Who will receive the proceeds from the share offer and how will the funds raised be used?5. Distinguish between retail and institutional investors. Make use of the Medibank Private Limited retail and institutional offer to support your answer.6. The offer to purchase shares in the Medibank Private Limited IPO is now closed. What would be the process to acquire shares in Medibank Private if you missed this offer.7. Assuming your group bought shares in the Medibank Private IPO, do you think your decision was correct? Explain by comparing the information in the prospectus with the current market price on the ASX.Requirement 2Your group manages investment funds and your job is to advise clients on what portfolio best suits their needs, given their characteristics.You have three different customer types:I. A young Deakin Commerce graduate (Mark) with a long and successful career ahead of him.II. A middle aged couple (Mr. and Mrs. Smith) who are high income earners. They plan to retire in 10 years time.III. An older member of the work force (John) who is hoping to retire in the next 18 months.There are 3 different portfolio packages that you offer clients:PORTFOLIO X: 40% bonds; 50% cash; 10% property.PORTFOLIO Y: 40% shares; 40% bonds; 20% property.PORTFOLIO Z: 80% shares; 15% property; 5% bonds.Task is to answer the following questions by referring to your textbook, other finance books, the media, the internet etc.:1. By using the information in TABLE ONE (page 4) calculate the expected (average) return, denoted by E(R), and the risk (standard deviation), denoted by , for each of the four asset classes as well as the three portfolios in Table One and include your answers in the table. The completed table should be submitted with your assignment. Show ALL workings in the Appendix after the reference list. All final calculations should be correct to two decimal places (two numbers after the dot point) expressed as a percentage. The workings in the appendix may be hand-written.2. Describe the features and important characteristics of each of the three portfolios in Table One. Include in your answer the meaning of a portfolio and a discussion of the expected return and risk of the three portfolios relative to the individual asset classes that comprise the portfolios. Use the results/numbers in Table One to illustrate. 3. For each of the three customer types that you have, recommend the most suitable portfolio option and justify your choice. Use language here that the customers will understand. You should use a graph here to show the historical return performance of each of your portfolios to assist with your recommendation. Table One: Historical returns for the major asset classes YEAR TO SHARES PROPERTY BONDS CASH PORTFOLIO PORTFOLIO PORTFOLIO DEC. X Y Z 1994 -8.7% -5.6% -4.7% 5.3% 0.21% -à ¢Ã¢â€š ¬Ã‚ 6.48% -à ¢Ã¢â€š ¬Ã‚ 8.04% 1995 20.2% 12.7% 18.6% 8.0% 12.71% 18.06% 19.00% 1996 14.6% 14.5% 11.9% 7.6% 10.01% 13.50% 14.45% 1997 12.2% 20.3% 12.2% 5.6% 9.71% 13.82% 13.42% 1998 11.6% 18.0% 9.5% 5.1% 8.15% 12.04% 12.46% 1999 16.1% -5.0% -1.2% 5.0% 1.52% 4.96% 12.07% 2000 3.6% 17.8% 12.0% 6.2% 9.68% 9.80% 6.15% 2001 10.1% 14.6% 5.5% 5.3% 6.31% 9.16% 10.55% 2002 -8.1% 11.8% 8.8% 4.8% 7.10% 2.64% -à ¢Ã¢â€š ¬Ã‚ 4.27% 2003 15.9% 8.8% 3.0% 4.9% 4.53% 9.32% 14.19% 2004 27.6% 32.0% 7.0% 5.6% 8.80% 20.24% 27.23% 2005 21.1% 12.5% 5.8% 5.7% 6.42% 13.26% 19.05% 2006 25.0% 34.0% 3.1% 6.0% 7.64% 18.04% 25.26% 2007 18.0% -8.4% 3.5% 6.8% 3.96% 6.92% 13.32% 2008 -40.4% -54.0% 14.9% 7.6% 4.36% -à ¢Ã¢â€š ¬Ã‚ 21.00% -à ¢Ã¢â€š ¬Ã‚ 39.68% 2009 39.6% 7.9% 1.7% 3.5% 3.22% 18.10% 32.95% 2010 3.2% -1.1% 6.0% 4.4% 4.49% 3.46% 2.70% 2011 -10.5% -1.5% 11.4% 5.0% 6.91% 0.06% -à ¢Ã¢â€š ¬Ã‚ 8.06% 2012 18.8% 33.0% 7.7% 5.0% 8.88% 17.20% 20.38% 2013 20.2% 7.1% 0.7% 3.0% 2.49% 9.78% 17.26% E(R) Answers: Requirement 1 1. A prospectus is a document that describes and issues. This includes the notice, circular, advertisement or the other such documents that invites the deposits form the public and invites offers from the public for the subscription or the purchase of the shares in or the debentures of the day corporate. The following are the main contents of the prospectus:a. The main object with which the company is formed with the names, addresses, description and the occupation of the signatories to the memorandum and the number of shares that have been subscribed by themb. The number and the classes of the shares along with the nature and the extent of the interest of the holders in the property and the profits of the companyc. The number of the redeemable preference shares that are intended to be issued and the date of the redemption and where n such date has been fixed, then the period of the notice that is required for the redeeming of the shares and the method of the redemption that will be usedd. The number of the shares, if any, that have been fixed by the Article as the qualification of the director and the remuneration of the directors for the servicee. The names, occupations and the addresses of the directors, managing directors and the manager together with the provision of the Articles or the contract relation with the appointment remuneration or the compensation for the loss of officef. The time of opening the list of subscription g. The amount that is payable on application and at the time of the allotment of the share must be stated in it. In case, the prospectus is issued within the period of 2 years, then the details of the shares that have been subscribed for any allotmenth. The particulars of any option or the preferential rights that are to be given to any person to subscribe for the shares or the debentures of the companyi. The number of the shares or the debentures which within the period of 2 preceding years have been issued for the consideration othe r than cashj. The particulars about the premium that have been received on the shares within the period of 2 preceding years or are to be receivedk. The amount of the underwing commission or the arte thereofl. The preliminary expensesm. The names and the addresses of the auditors of the companyn. Where the shares of more than one class have bene issued, then the rights of the voting and the rights as to the capital and the dividend that would be payable for each class of the shareso. In case, the reserves or the profits of the company have been capitalised, then the amount of and the amounts of the surplus from the revaluation of the assets of the companyp. The reasonable time and the place at which the copies of all the books of accounts have been kept on which the report of the auditors is based and can be inspected.(Palekar, 2015)As per the regulation guide 56, Prospectuses, Stage 2, the lodgement and the registration, the ASC accepts the lodgement and considers the application f or their registration as and when applicable. (ASIC, 2015) 2. The listing requirements of the country are tailored to support the companies that are in the early stage and the mature companies. The listing of the companies on the ASX could be completed using the Initial Public Offer in which the capital is raised at the time of the listing through the method of the compliance listing. The rules of the listing sets out the specific requirements that an organization is required to meet in order to list out the ASX market and is underpinned by the set of the principles so as to ensure the quality of the market that the ASX operates. In order to be eligible for the listing on ASX, the company must satisfy the minimum admission criteria and this includes the structure, size and the number of the shareholders. (ASX, 2015)The company belongs to the Australian healthcare industry. (ASX, 2015)3. The future shareholders of the company will receive an inaugural dividend of 4.9 cents for each share in September 2015. Medibank will also plan to pay the government a $42 million worth of final dividend along with the $196.8 million of special dividend.(Australian.au, 2015)Fully franked dividends are the dividends on which the taxes have already been paid. This means that the shareholders are entitled to the amount of the taxes that the company ahs paid.(Monet smart, 2015)The forecasted fully franked dividend up to 7 months is 4.9 cents per Share.(Medibank Private Limited, 2015) 4. The company will issue its share at the price of $1.55-$2 and intends to raise 2,754 million.The Commonwealth will receive the proceeds of the Offer. None of the proceeds of the Offer will be received by Medibank PrivateThe Australian Government has announced that the proceeds from the sale of Medibank Private will be re-invested into productivity enhancing infrastructure through the Australian Governments Asset Recycling Initiative.5. The institutional offers comprises of the invitation to bid for the shares that are made to the investors of the institution and includes the following:a. The institutions of Australia and New Zealand under the prospectusb. The institutions that come under the number of a selected international jurisdiction under the Institutional offeringc. The brokers that elect to bid for the shares under the Institutional offer on behalf of their Australian and the New Zealand resident retail clients under the prospectus as the broker sponsored bids. 6. The reta il offer under the prospectus comprises of the following:a. The holders of the policies that are open to the eligible policyholders that can apply for the shares at the retail price b. The offers that are extended for the employees that are open to the eligible employees so that they can apply to the shares at the retail pricesc. The offer of the broker firm that is open for Australia and New Zealand resident clients of the retailsd. The general public offer that is open to the Australian retail investors and comprises of the invitation so as to apply for the shares at the retail prices.e. From stock exchange.f. The current market price of the share is $2.40. Yes, since even if the share is sold, the profit of $0.25 or $0.40 can be earned as the share was bought for $2.15 or $2 and can be sold at $2.40.(ASX, 2015) Requirement 2 1. The following are the required calculations: Historical returns (in %) Particulars Year Shares Property Bonds Cash Portfolio X Portfolio Y Portfolio Z 1994 -8.7 -5.6 -4.7 5.3 0.21 -6.48 -8.04 1995 20.2 12.7 18.6 8 12.71 18.06 19 1996 14.6 14.5 11.9 7.6 10.01 13.5 14.45 1997 12.2 20.3 12.2 5.6 9.71 13.82 13.42 1998 11.6 18 9.5 5.1 8.15 12.04 12.46 1999 16.1 -5 -1.2 5 1.52 4.96 12.07 2000 3.6 17.8 12 6.2 9.68 9.8 6.15 2001 10.1 14.6 5.5 5.3 6.31 9.16 10.55 2002 -8.1 11.8 8.8 4.8 7.1 2.64 -4.27 2003 15.9 8.8 3 4.9 4.53 9.32 14.19 2004 27.6 32 7 5.6 8.8 20.24 27.23 2005 21.1 12.5 5.8 5.7 6.42 13.26 19.05 2006 25 34 3.1 6 7.64 18.04 25.26 2007 18 -8.4 3.5 6.8 3.96 6.92 13.32 2008 -40.4 -54 14.9 7.6 4.36 -21 -39.68 2009 39.6 7.9 1.7 3.5 3.22 18.1 32.95 2010 3.2 -1.1 6 4.4 4.49 3.46 2.7 2011 -10.5 -1.5 11.4 5 6.91 0.05 -8.06 2012 18.8 33 7.7 5 8.88 17.2 20.38 2013 20.2 7.1 0.7 3 2.49 9.78 17.26 Expected return 10.505 8.47 6.87 5.52 6.355 8.6435 10.0195 Standard deviation 16.8879 18.7136 5.5771 1.24201 3.135143537 9.543115464 15.55949757 Portfolio: X Y Z Expected return 6.355 8.644 10.018 Standard deviation 4.7232 12.7287 16.5962 2. The portfolio for an investment is the collection of the assets that are owned by an individual or the institution. The portfolio of an investor could include the real estate that are sometimes called hard assets. But most of the portfolios that exist today are assembled so as to pay for the retirement and are mad up of the securities such as the stocks, bonds, and mutual funds. Money market funds and the exchange traded funds. The best retirement portfolios consist of a range of the cautious US treasury bonds that are zipped to the stocks of the small companies as a part of the effort to dampen the losses of the market and to maximize the potential gains.(Money control, 2015)Risk is defined as the degree of the volatility of the returns on the portfolio and is measured by the standard. For example, the portfolio that has a higher risk will increase faster in the faster markets when compared with the bad markets.Return is the growth rate of the portfolio. The irks and return must be considered together since some of the investors consider higher returns but are willing to take less risk and some are willing to take more risk for a lesser amount of return.(BNL, 2015)In respect of portfolio X, 40% bonds; 50% cash; 10% property is invested. If the investment is made in the US bonds, then it is entails 0 risk but then the return is also less. Cash will always remain exactly the same since a $10 note will remain as it is now. Property is a volatile market. This portfolio entails a lesser amount of return coupled with a lesser amount of return as well.In respect of portfolio Y, 40% in shares; 40% in bonds; 20% in property. This is considered to be riskier when compared with the portfolio X but then the return is also less when compared with the portfolio X.In respect of portfolio Z, 80% shares; 15% property; 5% bonds. This portfolio has the maximum return coupled with the maximum amount of return. 3. There are many people that are successful at each and every stage of investing. Actually, there are the following types of the investors:a. Savers: these are the investors that spend the majority of their life in saving so as to ensure that they have a stable and a happy retirement. These are the people that diversify their investment by investing in the different types of the assets. They indulge in the hedging of the investment with the other non-co-related investment and then ultimately, start generating an annual return in the range of 3 to 4%. These people save money and seek for the low risk of the capital and return that is willing to accept the relatively lower rate of the return. The saver follows the policy of investing all his money in the certificate of deposit and they usually go for the long term financial stability instead of taking the risks so as to benefit from it. These types of the investors are suitable for the portfolio like that of X with 6.355% of return an d 4.7232% risk. b. Speculators: the speculators are the people that take control over their investments and solely aim at their financial independence. They are the ones that are happy for forgo the lower rate of the returns of a diversified portfolio so that they can achieve the higher rate of the returns. They like investing their money in the stocks funds, funds of the real estates and other such categories. They have the higher rates of the returns than the savers and are willing to do and try to take the risks so as to get those returns. They do not hesitate in investing money in the options account and the derivatives account for trading. They are much like gamblers who like to invest their money just as they are. Such types of the investors would be happy with the portfolio Y with 8.644% of return and 12.7287% of risk.c. Specialists: then there are the specialists that believe in investing in the classes of the assets among the various ranges. But they do know the fact that t hey need to invest their money at the right time and in the right securities. The specialist are the people that pick up one area and then invest in that area and gain a lot of experience so that they become an expert in it. Some of the people invest in the paper assets whereas the other deal in real estate and some even start the businesses. The people know the area of their investment inside and out and they just keep on entering and exiting the investments. For such people, the best investment will be portfolio Z with the maximum return of 10.018% and with the maximum risk of 16.5962%.(Three types, 2015) References Asx.com.au, (2015). company.name_full. [Online] Available at: https://www.asx.com.au/asx/research/company.do#!/MPL [Accessed 13 Jan. 2015]. Asx.com.au, (2015). company.name_full. [Online] Available at: https://www.asx.com.au/asx/research/company.do#!/MPL/details [Accessed 13 Jan. 2015]. Asx.com.au, (2015). Information on ASX listing requirements. ASX listing requirements are tailored to support both early stage and mature companies... [Online] Available at: https://www.asx.com.au/listings/listing-capital-raising/listing-requirements.htm [Accessed 13 Jan. 2015]. Bnl.co.nz, (2015). Investment management | portfolio management advice. [Online] Available at: https://www.bnl.co.nz/services/investment-management-advice.html [Accessed 13 Jan. 2015]. download.asic.gov.au, (2015). Regulations. [Online] Available at: https://download.asic.gov.au/media/1239002/rg56.pdf [Accessed 13 Jan. 2015]. Moneycontrol.com, (2015). Investment Portfolio Definition. [Online] Available at: https://www.moneycontrol.com/glossary/retirement-planning/investment-portfolio-definition_3806.html [Accessed 13 Jan. 2015]. Moneysmart.gov.au, (2015). Glossary - fully franked dividend | Money Smart by ASIC. [Online] Available at: https://www.moneysmart.gov.au/glossary/f/fully-franked-dividend [Accessed 13 Jan. 2015]. Palekar, A. (2015). What is Prospectus? Define it and describe its main contents? | Business Studies | Knowledge Hub. [Online] Publishyourarticles.net. Available at: https://www.publishyourarticles.net/knowledge-hub/business-studies/what-is-prospectus-define-it-and-describe-its-main-contents.html [Accessed 13 Jan. 2015]. The Australian, (2015). Medibank says float price is fair. [Online] Available at: https://www.theaustralian.com.au/news/latest-news/medibank-private-sale-to-fetch-55b/story-fn3dxity-1227095850961 [Accessed 13 Jan. 2015]. Threetypes.com, (2015). Philosophy. [Online] Available at: https://www.threetypes.com/philosophy/ [Accessed 13 Jan. 2015]. www.medibank.com.au, (2015). Prospectus. [Online] Available at: https://www.medibank.com.au/content/dam/medibank/About-Us/pdfs/privatisation/Medibank-Private-Prospectus.pdf [Accessed 13 Jan. 2015].

Starbucks SWOT Analysis

Table of Contents Introduction Strengths Weakness Opportunities Threats Conclusion References Introduction The Starbucks Corporation has expanded its operational capacity by establishing its business across all regions of the world since it began its operations in 1971 in Seattle.Advertising We will write a custom essay sample on Starbucks SWOT Analysis specifically for you for only $16.05 $11/page Learn More The company’s revenue has expanded greatly with direct operations in more than 60 countries across the world currently. As at the end of 2012, the revenue of the company stood at $13.29 billion, with the company’s profits crossing the billion dollar mark to reach $1.38 billion. The paper presents a SWOT analysis of the Starbucks Corporation by focusing on the internal environment of the corporation and the external environment. In the analysis, the paper presents an assessment of the operational conditions within and without the or ganizations. The paper also assesses the possible impacts of these operating conditions or strategies on the competitive positioning of the company in the industry in which it operates. Strengths Research ascertains that the corporation has managed to establish itself as a brand that is highly respected in the industry across the entire world. The basis for brand positioning in the company began with the managements decisions to concentrate and dominate the North American Market, which is one of the wealthiest markets in the world. This has been followed by the aggressive opening of new stores across the world, especially in the first decade of the 20th century. At a certain stage in 2005, the company managed to open stores at the rate of 32 per week. This depicts the aggressiveness of the top management of the company. It denotes the desire of the management to expand the brand across the world (Shah, Thompson, Hawk, 2006). Therefore, it can be noted that the company sought to inc rease its presence in the markets in which it had penetrated, increasing the corporation’s chance to establish a larger customer base in its operating regions (Shah, Thompson, Hawk, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As of today, the Starbucks Corporation enjoys the largest market share in the global coffee chain industry, having been rated as the largest coffee chain store across the globe. The ability of the company to attain this position is attributed to the aggressive expansion strategy in the management of the company. Under its Chief Executive, Howard Schultz, the company is planning to open more stores. This is bound to help the company to cement its position not only as the largest, but also the most widespread brand in the coffee chain industry across the world. This is an indicator of strategic and visionary leadership, which is critical in the substan ce of business operations in a competitive business environment. However, the company needs to learn how to moderate its pace of expansion by assessing the economic conditions (Mangold, 2012). The company has also been able to build its capacity around the production of different coffee brands. Among these coffee brands is specialty coffee. Patterning the strong coffee brands in the company is the fact that the company has created a customer friendly environment in all its stores, which is depicted by the friendly employees and premium music. This is a marketing strategy that enhances customer experience and satisfaction. The sound financial record is another important thing to note as far as the competitiveness of Starbucks is concerned. The company has been witnessing an incremental growth in profits due to sound management policies. The increment in profits had risen to 14% as at the end of 2012 (Shah, Thompson, Hawk, 2006). This is a remarkable performance considering the recen t economic crisis that affected its major markets. This enables the company to maintain a higher percentage of return on investments. This puts the company far much higher than its competitors (Mangold, 2012).Advertising We will write a custom essay sample on Starbucks SWOT Analysis specifically for you for only $16.05 $11/page Learn More The deployment of strategic human resource management practices in the company enables the company to record a higher level of employee satisfaction. Starbucks gives its values a lot of benefits such that they are not easily poached by competitors. This implies a low rate of employee turnover and a higher rate of employee efficiency and quality delivery (Mangold, 2012). Weakness In as much as the brands of the company are highly rated, one of the main undoing for the company is that most of its brands are offered at higher prices than the competitor brands. Therefore, an economic evaluation of the coffee brands in the market ends up resulting in higher ratings for competitor brands. The company should reconsider the fair adjustment of the pricing rate for its products, although it is bound to have a negative effect on return on investments (Mangold, 2012). The company has a poor record of embracing sustainable practices. Starbucks still appears in the news for embracing unethical practices like tax evasion and exploitation of its suppliers in the modern economic environment where most companies are striving to gain the ‘green’ tag. The company is bound to lose touch with its customers if such practices continue to be witnessed. The company needs to hasten the rate at which it is embracing ethics and corporate social responsibility. This begins with the establishment of mutually beneficial relationships with its suppliers for the sake of sustainability in supplies (Mangold, 2012). The operation of the company depends on products, whose prices keeps fluctuating. The company has no capa city to control the prices of coffee beans. Therefore, frequent rises in the prices of coffee are caused by natural and economic forces in the international market. Therefore, the estimation of coffee prices as the major product used by the company is quite challenging. However, the fact that the company has operated in the industry for an extended period of time means that it can use its records to project on the future prices of the coffee beans. This enables the company to adjust its operations for the sake of sustaining its profitability (Mangold, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities The emerging markets offer a great opportunity for the company. In the recent times, the company has been seen extending its operations in the Asian region, Eastern Europe, South America, and the Middle East region where most economies are experiencing a transition from low to middle and from middle to large income economies (Shah, Thompson, Hawk, 2006). The concentration of the company in producing coffee brands has aided the company to attain a commanding position in the market. However, there are opportunities for growth and expansion through broadening the range of products that are offered by the company. This strategy has been under implementation in Starbucks’s mother market. Some of the products that can be introduced by the company include energy drinks, fast food offerings, alcohol, and juices (Shah, Thompson, Hawk, 2006) Starbucks does not only focus on operating its coffee houses, but it also develops business partnerships with other retailers who help the company sell its products. The development of such strategic partnerships with more retailers like supermarkets and restaurants should be embraced (Curtis Williams, 2008). Threats There is immense competition in the coffee chain market. Starbucks faces immense competitive pressure from other world’s renowned restaurants and chain stores. These include McDonald’s, Caribou Coffee Company, Dunkin’ Brands Group, Costa Coffee, Nestlà © S.A, and Green Mountain Coffee Roasters. These companies offer a wide variety of coffee, thereby causing a good level of competition for customers. Most of them, like Macdonald’s, are at a higher advantage because coffee is not their main product offering. Competition is worsened when it comes to the other local competitors who offer coffee at a relatively lower price. Moreover, customers seem to be more familiar with the menus in local cafes. There is a high probability of significant loss in market share without div ersification of the range of products and product offering to the customers (Mangold, 2012). According to Mangold (2012), the inability of the company to predict and control prices of dairy products and coffee products is another possible impediment to the successful operation of Starbucks. The prices of these products are often externally controlled, implying that the company is only left with the option of responding to price changes. Venturing in other product offerings can serve as a key strategy for cushioning the company from this threat. This impediment can be related to constant political and economic challenges that are witnessed in the developing market economies from which the company gets most of its supplies, especially coffee. The fact that the company has established a strong brand across the world implies that it has many admirers. This has resulted in cases of copyright infringement that involve the illegal use of the Starbucks trademark by other businessmen in the industry. This also translates to a possible loss in market share if the company does not enhance a crackdown on such businessmen (Mangold, 2012). Conclusion From the analysis conducted in the paper, it can be concluded that the establishment of stronger brands and expansion of the company into other markets has been key in maintaining Starbucks’s market share. This has sustained the competitiveness of the company. References Curtis, T., Williams, J. (2008). CIM coursebook 08/09 marketing management in practice. Burlington: Elsevier Ltd. Mangold, C. (2012). Starbucks: Success strategy and expansion problems. Berlin: GRIN Verlag. Shah, A. J., Thompson, A. A., Hawk, T. F. (2006). â€Å"Case 29: Starbucks’ global quest in 2006: Is the best yet to come?† In Thompson, A. A., Strickland, A. J., Gamble, J. E. Crafting strategy executing: The quest for competitive advantage- concepts and cases. New York, NY: McGraw-Hill/Irwin This essay on Starbucks SWOT Analysis was written and submitted by user Jonathon Juarez to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.